1980’s Halloween White White Promo Display
Bonne Bell's cult classic multi-tasking make-up White White first brightened faces when it launched in 1965 and became a mainstay in their product line to the very end in 2015. White White was very much ahead of its time as you couldn't really find white concealers until very recent years. White White was a multi-faceted magical product that could be used as a highlighter on different high points of the face to brighten and exaggerate features like under eyes, brow and cheek bones, cupid's bow, and could even be mixed with your concealer and foundation if it was too dark and you needed to lighten your shade for the season. The consistency was lightweight with an opaque coverage so little went a long way and mixed well with other product textures. Check out this spooky display from the late 1980's and the amazing graphics! October 1983 Shopper's Drug Mart store ad snippet Around the early 1980's it was promoted during the Halloween seasons as a costume make-up s
