2002 Cool Shine ad


The Cool Shine lipstick line launched 20 years ago in 2002 and offered an array of 12 new bold lip colors in 2 textures, 6 shimmer and 6 creme finishes. The lipstick gave a pigment-packed, shiny vinyl finish while also offering lips an icy, cool-to-the touch sensation with yummy flavors to match. More to come on the Cool Shine line down the road.


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